Innovative Restaurant Takeout Packaging
With takeout at an all-time high, restaurants are having to get more and more creative with their to-go labels and packaging. It’s not enough anymore to just serve good food in your restaurant. You want your food to stay fresh long enough to make it to your customers’ homes. Clever takeout food labels and to-go packaging are great ways to promote your brand’s value and keep your hungry customers happy.
It comes as no surprise that we’ve seen more and more takeout orders this year. This begs the question: if your dine-in customers get to be immersed in your brand, why can’t your to-go customers get the same experience?
The answer is simple: there is nothing stopping you from giving your customers a brand experience with your takeout packaging. In fact, we recommend it. Not only does this help your brand awareness and keep your name and logo at the forefront of your customers’ minds, but it also helps give them a better overall experience.
Custom food labels are another way to connect to your audience, particularly if you are smart and creative about how you use color, design, and copy. Designing special sticker labels or to-go bags gives you an opportunity to really showcase your brand personality. Who knows, it may even encourage return customers!
Promote Your Value
Tell us, do you want to be known for great food or just okay food? This isn’t a trick question, and the answer should be pretty easy. One way to show your customers that you deliver great food (and great service) is through the packaging.
Don’t believe us? Here’s another query: would you rather open your takeout box to find a smushed, soggy burger or one that looks and tastes like it’s straight from the kitchen? Again, a simple decision.
Both great food and great presentation can be promoted through better takeout packaging. The right packaging can help keep food intact and the right temperature by the time it arrives on your customers’ kitchen tables. Your to-go packaging appearance and quality are just as important as your food’s freshness when it comes to proving your worth.
Safe and healthy
One huge concern for a lot of people, especially while we are still facing COVID-19 is the safety of their food. Even without the pandemic, though, it’s important for your restaurant to uphold the highest standards of safety and health in your facility and out. Plus, we have all heard horror stories about third-party delivery drivers getting a little too friendly with someone’s food.
Taking the extra step of using tamper-proof containers, a branded sticker to seal your bags closed, for example, is an easy way to make your customers feel more comfortable with the safety of their meal. And it adds another opportunity for your name to be on the packaging, which never hurts.
How Louisville Label Can Help
At Louisville Label, we are dedicated to helping your restaurant succeed. We want you to have the best label options available, and we have all your to-go labeling needs covered.
We offer labels to seal packages, logo labels for to-go packages, labels with an open area you can write in, and more.
Having effective packaging is only one step you can take to make your restaurant more takeout-friendly, but it’s a step our team excels at.
For all your takeout packaging label needs, trust Louisville Label! Talk to a team member today.