It’s hard enough starting a small business without the stress of choosing your product label, but having the right label is crucial to the success of your brand. You’ve put a lot of hard work into your business and your label should say that. One of the most important things to remember about creating a product label is that you want your label to reflect the quality of your product. But how do you do that? Here are the five top factors that go into making an outstanding product label.
Design
Design is the first thing we notice when we see a product label and often it helps us decide whether or not the product is for us and if we intend to buy it. No matter how hard we try not to judge a book by its cover, it still happens. For customers, who without a doubt will judge your product by its label, you need to do your best to make sure your label stands out. Think of it as your first handshake with your customer.
You want to have appealing fonts, colors, and imagery, but there are more design elements that the average person doesn’t consider, which makes it important to work with a professional. Your design should tell your story and attract the types of customers you want. Having a design that conveys the uniqueness of your product is one of the most important factors of a product label.
Material
Material is also important when it comes to the quality of your product label. If you expect your product to get wet, for example, you may want to use a material that won’t peel away the second moisture hits. There are so many materials to choose from, so talking to a professional about what you want and how your label will be used is a good idea. Louisville Label offers vinyls, polypropylenes, polyesters, paper, kraft, wine stock, and an array of fluorescent papers, foils, and chrome stocks. Most of these come in white, but a few poly stocks can be clear, as well.
Finish
Finish isn’t something you usually think about when it comes to an outstanding product label, but it’s still a factor. Everything from texture to shine can affect how your product is perceived on the shelf. There is no right or wrong way to do it, so it really depends on the message you’re trying to convey on your label about your product. Here at Louisville Label, we have years of experience working with businesses across a variety of industries, giving us insight on the types of finishes most popular for certain products. We’d be happy to help you choose the right label finish for your product.
Originality
No one wants to look like everyone else. Like we said, your label design encompasses your brand in a small space and tells your story. You have to think about what design elements are going to make you stand out, whether it’s color or shape or artwork, and what your product brings to the table. Focusing on the originality of your product can help you create a label that’s also unique.
Print quality
If you’re putting this much thought into the design and composition of your product label, you want to make sure you get a high-quality print job. Louisville Label, for example, uses digital printing that allows for efficient and cost-effective printing without sacrificing quality. In fact, we use UV inks that are vibrant, durable, and have better lightfastness.
We know that’s a lot to think about, but we promise that considering even the smallest of details will help make your product label outstanding. If you don’t know where to start, don’t worry. Louisville Label can help you every step of the way. We want your product label to succeed just as much as you do. We offer high-quality materials and printing so that your product can look its best. If you are ready to take the next step in designing your next product’s label, let’s see what we can do for you. Get a quote today.
