At Louisville Label, creating the best, high-quality print and digital labels for our clients is what we do. When you begin the process of creating your custom label, we want you to know some of the key features that need to be included to create a label that will stand out and follow regulations. Keep reading for a guide on the best practices for creating your product label.
Artwork That Stands Out
Every product label includes some form of artwork that makes its design unique. When you are comparing your specific brand’s product to another, the label is one of the first things to catch the eye. This is why it is crucial for companies to find a designer that can make their vision come to life on their label.
Our design team’s tips on creating label artwork that will set you apart from your competitors include:
- Vibrant Colors
- Bold Patterns
- Readable, large fonts
- Staying true to your branding
- High-quality logos/designs
A Label That Includes All Regulatory Necessities
No matter what industry you are in, there are certain regulations that a product must comply with to be sold in the United States. For example, any food, drink, drug, or cosmetic product labels must abide by and have all labels approved by the FDA before they are available for purchase. Here are some of the attributes that need to be included on various parts of your product label.
Front of the Label
Often, product labels will include the most important, necessary information on the front of the label. These are the key differentiators that consumers need to be able to easily see when shopping and browsing a large selection of products in the store. These are the items that almost always need to be included on the front label of your product:
- The name of the product
- The brand’s logo
- A description of the product
- Measurements of the quantity, weight, and size of the product
Back of the Label
The back of the label features more descriptive, lengthy information about the product and its’ contents. Some of the product information to include on the back of the label are:
- Directions for how to use the product
- A list of ingredients/contents the product is made of
- A history of the product or brand
This is the area of the label where consumers will spend more time and attention, reading more about the product if they are interested in purchasing or simply learning more. Whereas, the front of the label will hopefully grab their attention. If you have questions on who to speak with to ensure your label is meeting requirements, please let us know. We would be happy to help.
The Print Quality
Quality control is something that needs to be included in your label making and printing process. An important aspect of creating a high quality, high-resolution label is the type of paper you use, the printing process, and of course the company doing the printing itself. We offer a variety of finishes and materials for your label needs, including high gloss, semi-gloss and matte for finishes; and papers, foils, films, kraft/wine, and more for your base material. For example, the use of gold foil paper in a design adds dimension and a layering effect that will enhance the label.
If your current product label needs revamping or you are looking for the right fit to print your custom labels, contact us here. We’re eager to hear from you and get started!