First impressions matter. Have you ever met someone and realized that you liked or disliked that person in a matter of 15 seconds? You’re not alone. Psychological research shows that we form opinions about someone within a matter of seconds after meeting them. The same is true with products. Imagine you’re at your local convenience store, and you need to purchase headache pain reliever. There are many options you can choose from, so how do you choose the one you want? You recognize “Tylenol,” as the brand that everyone uses, and then you look at the generic brand to see that it’s lower cost. Depending on which pain reliever you choose in this scenario defines how you fit in their target market. The person that chooses Tylenol probably values convenience and brand trust, while someone who chooses the generic brand would like to save money for the same results.
Your label is part of your brand and should be used to show your customers what they can expect to get out of your product. From a first impression, your label communicates your value, quality, and target market.
Value: Price is one thing, but value is another. People will pay extra if they know they are getting what they pay for. Your label tells your audience if your are a luxury or bargain brand. The quality of the label needs to reflect the value of the product.
Quality: You don’t want to run into common do-it-yourself label printing problems such as smudging, overheated barcodes, or pixilated images. These mistakes communicate to your customers that you don’t invest in your own brand; how can they trust that you invest in your product? At Louisville Label, we strive to provide you with the best possible quality. In fact, we recently purchased a new printer so we could upgrade our services. Check out how our brand new Domino Press can maximize the quality of your labels.
Target Market: “Is this product for me?” A 40 year old man will probably not purchase a razor with a pink label, and 7-year-old probably won’t get excited about a cereal box that doesn’t have her favorite Disney Princess on it. Your label can communicate your buyer’s age, gender, and economic status. It can tell someone if your product is gluten free, eco friendly, vegan, etc. Make sure that you truly understand who you are selling to, and customize your label to fit their interests.
Whether you’ve got products in retail, groceries, candy stores, etc., your label is crucial in getting noticed by your target market. From colors to word font to label size, every detail matters in the design and printing process. We’re here to help you make a great first impression. Want to see a price tag first? Click here to get a free quote!
