You have a great new product that you’re ready to share with the world, now what? The next step to getting to market is designing your label. At Louisville Label, we want you to have the highest-quality product label that truly tells your story and helps your product stand apart from all the others out there. There are a few things you should keep in mind when you start thinking about a label design. Here is our best advice for designing an outstanding product label.
Not only is readability a necessary factor to consider when designing a product label, especially when it comes to things like nutrition and ingredients, but it can also help your design stand out from others. Your brand name and product name need to be readable in order to catch the attention of potential customers. It enables them to take in and understand what you’re offering
Some things that can affect readability are size, color and contrast, font, and spacing. These are all things to take into consideration when choosing a readable product label. The font you choose should fit your brand while being clear, the colors should be easily visible, and the letters should be spaced evenly at a size that can be read without squinting.
The white space, or the empty space between elements of your design, can be just as important as the design itself. A proper amount of white space increases the legibility of your product label and prevents it from looking too cramped. Not only can it make a design easier on the eyes, but depending on how it’s used it can also elevate your design by making it look more elegant or emphasizing a certain aspect. To incorporate white space into your design, make sure that all letters and lines of text are not too close together and remember that not every inch of your background has to be filled with something.
Adding color to a product label design can immediately draw the eye of your potential customers, but you still have to make sure to use the right colors. Of course, there’s no right or wrong color when it comes to your brand, but there are right and wrong color combinations. Take the readability factor we just talked about, for instance. Your letters and background need to have enough contrast to make them clearly visible. Blue letters aren’t the best option to show up on a red background.
There is also the idea of color psychology. You have to consider who your primary audience is and what your goal is. The colors used on a product for children versus a product for adults may differ. This may not be necessary for your product label, but it is still something to consider.
The imagery you use on your label should appeal to the type of customer you want to attract. For example, next time you’re in the grocery store, pay attention to how many products for kids have an animal on them. Or keep an eye out for products that are considered healthier or more nutritious, often those will include imagery of nature.
Images can also help you tell a story with your label. What are you selling? What is your history? Does your brand name suggest an image? All of these and more can help you decide on images for your design. If you’re selling peanut butter, maybe you want a peanut on your label. If your business started in Louisville, maybe you want a fleur de lis or outline of Kentucky on your label. If your company name is Daffodil Designs, maybe you want a daffodil on your label. The possibilities for unique imagery for your label are endless.
Your label, just like your company and your product, should be unique to you. It should tell the story of your brand and send a message. Think about what makes your product special and try to convey that in your label. You want to create something that stands out on the shelf and doesn’t look like everything else. This is also where branding comes in. You want a product label that people will pick up immediately and then recognize it when they see it again.
You’ve put a lot of thought and energy into your brand, your product, and now your label design too. The quality of your label material and printing isn’t where you should start cutting corners. Just as important as the design itself is the type of material you use, the printing process, and the company doing the printing. Louisville Label, for example, uses digital printing that allows for efficient and cost-effective printing without sacrificing quality. We also offer a variety of finishes and materials for your label needs.
At Louisville Label, creating the best, high-quality print for our clients is what we do. You and your product deserve the best. Get a quote today and we’ll help you get started.