Graphic designers don’t make a living by creating pretty pictures. Their work communicates a message no matter what they create, which is especially true for product label design. Whether or not you’re a graphic designer by trade, business owner, or otherwise, the task of designing product labels is one of the most important jobs for companies who sell their products on shelves.
Labels go beyond just informing customers of the product ingredients, name, and company. They can give customers insight into your culture and values. They connect with consumers and can convert prospects into loyal customers. Below we discuss the incredible power logos and labels have and why it matters to create a quality product label design and choose a company that prints high-quality product labels that stand the test of time.
The Power of A Good Product Label Design
Unfortunately, people still judge books by their covers and they will do the same with your label. As such, it should be given the proper amount of time and energy. A good question to consider regarding your label is whether or not the quality of your label (design, print material, colors etc.) reflect the quality of your product.
Whether online or in stores, your logo or label is the first point of contact your company has with customers. Research on consumer behavior has shown that visual cues are the biggest selling point with the most persuasive being color. Color psychology is a whole pillar topic of its own, so, for now, we’ll just say do your research and choose your label colors wisely.
If product labels have such a strong first impression it’s also important to know that if they aren’t connecting immediately with potential customers, you are losing money on your product every day. If you find that an item isn’t doing as well as you’d hoped, it’s a smart idea to test different label designs through trial and error. When you designed the current label were you stuck between concepts or colors? Try changing colors or adding a few keywords to the label to make it stand out. Follow this link to one of our recent blogs where we discuss how brands like Kashi do this successfully.
High-Quality Product Labels Starts Here
If you’re a small, local business, having a label that conveys the right message about your brand is essential. Dietary Supplements are required to have an “identity statement” on their label, but this is a good idea for all labels. Your company is unique so take this opportunity to hone in on getting creative in choosing what to name your product and what you want customers to immediately notice when they see your label.
Every logo tells a story. Click here to see examples of labels we’ve printed for many iconic Louisville companies and pay attention to how the label reflects their story. Is your product label telling your brand’s story well? If not, 2019 is right around the corner and Louisville Label is ready to print quality custom product labels that will boost sales and elevate your brand to the next level.