Pop-up stores and seasonal markets can be a fantastic way for small businesses to get their names—and their products!—out there. Joining in on the fun, though, shouldn’t be a spontaneous idea. There’s a lot that goes into a successful shop or booth and you need to consider every angle before making your decision. If you’ve already given it some thought, though, and you think you’re ready for your next market, here are some of our tips on how to prepare your products to sell – including labeling best practices of course!
Have a Plan
Your plan for a pop-up shop or seasonal market can make or break your experience. You want to be prepared on all fronts. You’ll have a lot of decisions to make and things to do, like making arrangements to participate, setting a budget, and choosing which products you want to feature. When it comes to seasonal sales, the right products can really make a difference. Don’t forget to consider your prices, too. At a market, it’s a good idea to pay attention to the average costs of goods, so that most of your products are priced around the average, though it’s okay to have a few higher and lower priced items as well.
Set goals for your booth and figure out the best way to track your sales and other metrics. This will really help you in the long run. Knowing what products sell the best or don’t sell at all can help you make plans for your next pop-up shop or market. You should also create a checklist of everything you need to bring with you to the pop-up shop or market so you don’t forget anything. Be sure to include extra inventory and other supplies on your list, too!
Make Your Display Shine
Once you determine your budget, it’s time to think about how you want your pop-up shop or market stall to look. You want to draw people in, so come prepared with your best signs and labels. All of your materials should be on-brand, not just your products. Eye-catching displays will draw in the initial foot traffic and then you need to keep them there with well-branded products. You should also arrange your products in a way that attracts shoppers and increases the likelihood of purchases.
Your space should be inviting and, if you can, it’s a great idea to provide an experience of some kind. This can be an opportunity for photos, refreshments, or something similar.
Unique Labeling and Packaging
One of the best ways to draw people in is with unique labels. Especially for seasonal sales, it’s a great idea to update your product labels to something that fits your shop or holiday theme. Captivating labels will lead more people to pick up your products. And if your labeling fits the seasonal theme, especially around the winter holidays, that’s another chance for you to increase sales.
Don’t forget about your packaging as well. At a seasonal market, there are a ton of stalls and vendors. You want to make it easier for people to remember your booth and allow your customers to carry your brand with them. A holiday market isn’t the time to be reusing plastic bags from the grocery store. Even just a brown paper bag with your logo label can be a nice touch.
Unique labeling is where we come in. Louisville Label can help you print the perfect labels to make your products stand out, without breaking your budget. Digital labels not only look great, but they are also ideal for smaller runs. We can have them pop-up ready in no time!
Louisville Label is ready to help your products look amazing in your next shop or market booth. If you are ready to take the next step in printing your product label, let’s see what we can do for you. Get a quote today.