We know it might be a little stressful to think about, but the holidays are coming up faster than you think. Before you know it, stores will be filled with red and green decorations and trees will be going up in people’s living rooms. Whether you’re a firm believer in no Christmas before Thanksgiving or a year-round celebrator, there’s no denying that it’s never too early to think about the holiday season — especially when it comes to your product labels.
There might be a few factors holding you back from making the leap to seasonal product labels, like extra time and costs, but the truth of the matter is that creating custom labels to match the holiday season is a great business option. Seasonal labels can make your products stand out in the crowd and can even help increase your sales.
Promote your Business with Seasonal Labels
If you’ve been around the Louisville Label blog before, you know how much we believe in product labels telling your brand’s story. The colors and imagery you choose for your logos and labels say something about who you are as a company.
You can take this a step further with seasonal labels. A seasonal label for your product not only stands out on the shelf, but is also an opportunity to showcase your brand in a new light.
Increase your Sales with Seasonal Labels
During the holiday season, having festive labels printed can actually help your product sales. Not only will these unique labels stand out on the shelf and tell your brand’s story, but it will also make them more appealing to shoppers – tapping into the feelings of nostalgia we all get around the holidays.
More appealing to impulse shoppers. Around the holidays more people become impulse shoppers, picking up things here and there to give as gifts. This is particularly true for holiday-branded products. Think about all the things you see in the Christmas section of your favorite store. Every-day items, like mixed nuts and hand soap, suddenly are twice as exciting and twice as likely to be picked up.
Create new excitement for older products. No one wants their product to become stale to the market. New, seasonal labels can draw attention to run-of-the-mill products, reminding customers of a favorite they would have otherwise overlooked on the shelf.
Differentiate from competitors. A high-quality label is always going to help you stand out from the competition. During the winter months, though, that often means standing out for the holidays, too. Having a custom seasonal label printed will give you an edge over your competitors and help tell your holiday story.
Help sell premium products. During the holidays people are more willing to splurge. Having a holiday label for your premium products can make them stand out to customers who are more likely to purchase them as gifts.
Help enter a new market. If you’ve been thinking about entering a new market, the holiday season is the perfect time to give it a try. Shopping increases during the holidays, and shoppers are often willing to try something new or unique if it has holiday flair.
Get Your Seasonal Labels Now
Before you get wrapped up in the holidays, it’s time to order your seasonal labels.
Louisville Label can help with all of your season labeling needs. We’ll help you print unique and festive labels that are sure to have your products flying off the shelves. Quality, too, is one of our top priorities. If you’re making the choice to get seasonal labels printed, this isn’t the place where you want to skimp. Quality means a lot to holiday shoppers and it should mean a lot to you, too. You’ve worked hard to produce your products and your labels should reflect that. If you’re considering seasonal labels for your product, now is the time to act! Get a quick quote from our label experts today.