Networking – you either hate it or you love it. Either way, we believe it is necessary for business growth. Whether you’re a new business or a seasoned professional, it is important to incorporate networking opportunities into your marketing calendar now and continually plan to attend events in 2018.
As it turns out, most of us network on a daily basis within the communities we are a part of. When you need something fixed in the house, but don’t know who to call, you likely ask your friends for recommendations. If you’ve ever moved to a new city by yourself, you know how isolated you can feel without an established group of friends you can rely on. All of these situations can be applied to the business world as well. Below are 3 networking opportunities you can take advantage of now to get a head start on preparing for a successful 2018.
Louisville Networking Events
Networking simply comes down to marketing. Your product label is a design that markets your product and business. Networking is a place where you can market your business and products. Both work together to introduce new business partners and clients and ultimately grow your business.
Venture Connectors Events
A great company to get involved with is Venture Connectors. They are a nonprofit organization that works to facilitate and encourage the growth of business and commercial investment activities in Kentuckiana. Their upcoming December Luncheon is a great way to get to know them and other attendees.
- When: Wednesday, December 6th, 2017
- Where: Muhammad Ali Center
- Cost: Varies
Have you heard the phrase “Keep Louisville Weird”? Louisville Independent Business Alliance (LIBA) is behind that initiative and their mission “is to preserve the unique community character of the Metro Louisville area by promoting locally-owned, independent businesses and to educate citizens on the value of purchasing locally.” Any of their events will get you plugged into the organization and others who are like-minded.
Greater Louisville Inc. Events
Greater Louisville Inc is a company that provides everything from utility data to job placements and so much more to the Louisville community. They sponsor many networking events that provide excellent ways to meet new people in and outside of your field. One event you won’t want to miss is their Annual Meeting 2018. This event is considered the “premier business networking event of the year.”
- When: Wednesday, January 17th, 2018
- Where: 625 S 4th Street
- Cost: Varies
Lastly, local area chambers are also an excellent avenue to get connected and to grow your network and audience.
Product Labels and Your Bottom Line
- They should provide all of the information to your target audience about the product
- They should reflect your brand
Just as your labels market your product to your audience, networking allows opportunities for you to market your business to other business owners and influencers in your community. Both affect the bottom line of business.
Forget the saying “never judge a book by its cover,” because the retail world is different. Customers are judging products based on their packaging and the information provided, as well as the design. Consider how your product will be placed on shelves with other products around it. Successful product packaging can increase sales and brand awareness.
Networking opportunities provide you the connections you’ll need to stay afloat in the business world. Word of mouth marketing should never be underestimated! When you make the right connections, business growth will be organic.
Louisville Label is a testament to the success of networking as we’ve been able to partner with some well-known local brands by being introduced to them through local networking events.
A good label can position your product for success or failure. To always position your products for success, partner with Louisville Label. Check out our Ordering Process From Start To Finish and start your quick quote.