As a small business that is either launching a new product or trying to sell an existing one, the labels you use can greatly impact your sales. Before anyone purchases your product, they first have to be drawn to it. Labels can do a lot for your product; they communicate the name of your business to those who want to explore further, they show the color and logo of your brand that helps draw the eye of potential customers, and they explain what your product is and how it can better the lives of those who purchase it.
However, to make your label noticeable, it’s essential to decide the best finish style to make it pop. Two popular finishes are gloss and matte. So which one should you choose?
Gloss paper tends to hold ink better and often appears much more vibrant and clean when printing full-color shape labels. In addition, the shiny nature of the gloss gives them an eye-catching quality that may be just what your product needs. Because of their vibrancy and shine, gloss labels are often chosen for products stacked up alongside others to give them a chance to stand out in a crowded market.
It is important to keep in mind that some setbacks come with a gloss label. For example, due to the shiny quality of the label, things like QR codes and shipping labels can be challenging to scan. So if you run a business dependent on these types of resources, you might want to consider an alternate finish.
While matte paper is prone to absorb and weaken the ink, that’s not a negative. Some products leaning towards a vintage look may benefit from this aesthetic. If you plan on writing on your labels, matte makes for a better writing surface than gloss. This is due to the smoother surface of the matte finish that does not shine like gloss. The softened look can give your product a “high-end” feel.
The downsides to matte labels are somewhat dependent on what your goals are for your product. If you want an extremely poppy label with a highly detailed design that involves fine print, a matte finish may not be ideal.
When picking a label finish, it is vital to understand what your product is and who your customers are. For instance, if you’re trying to sell stickers for fingernails, you might want a gloss label with bright colors and a shiny finish. However, if you’re selling an all-natural conditioner with a higher price tag, you might lean towards a classier matte finish. Ultimately though, the choice is yours! Whatever label you choose, Louisville Label has you covered and can meet your unique needs.
So give us a call today for a quote on your product labels!