Where is Your Label Going?
- When thinking about printing a new label, it is also important to keep your future clientele in mind. Where will they be taking and using your label? Are they more likely to take your label outdoors? Stay inside? Let it sit in the sun? Will it face elements like wind and rain? Thinking about these features often go overlooked by businesses when picking out the right labeling.
What is Your Label’s Purpose?
- Maybe your label is simply a bar code. Once the purchase has been made, the bar code has served its purpose. These do not typically require weather protection, though there are always exceptions.
- If you attend local events and pass out samples of your product, you may want to decide if you want a label that can withstand someone’s busy day, and make it back safely to last in their home or kitchen.
Who Will Be Using Your Label?
- The type of product you sell can usually tell you the types of customers you will be attracting. For example, selling protein bars vs. selling ice cream; people who are buying protein bars usually do so with the intention of being active or on-the-go. Ice cream calls for sitting on a bench and soaking in the surroundings. Think about what you are selling, who your persona is, and what they like to do. Odds are you already have a good idea of what your client needs.
- If your label is for packaging, think if the packaging is made to be seen by customers, or if it simply for your employees–your employees typically will keep the products strictly indoors.