Your logo is usually the first impression a buyer has of your product. Tune into Shark Tank (Fridays at 9pm on ABC) and The Profit (Tuesdays at 10pm on CNBC), and you’ll see what we mean. On these high-profile shows, the importance of package labeling and branding is pointed out again and again. In fact, it’s often the first thing criticized (or praised) by the shows’ hosts.
The overarching message to take away is that it doesn’t matter how good your product tastes, if your labeling isn’t top notch, people will assume your product isn’t either. It is worth the time and effort to be well presented. Even in this digital age when you reach for your favorite beverage on the supermarket shelf, odds are your eyes have already subconsciously processed the logo (this one looks good) before you have even extended your hand, and your impression has been made before you have even tasted the product. Why do you think this bottled sweet tea is better than the other? Probably because it’s presented well, the label looks familiar, or the style has appealed to your interests.
Many qualities have been changing in the marketing world in the past few years, but the one thing that remains is the importance of a well-labeled product. Using the best quality printing methods will be obvious to your buyer when they pull out their wallet. Thequality and design of the printed label is more important than ever when it comes to presenting your product, and making the lasting impression your business has worked so hard for.
If you would like to talk more about how to get started printing your label, or want to talk more about the importance of the quality of the sticker that is on your package, connect with Louisville Label.