Although modern technology has changed many things, it has not changed the power of the label! This is especially true if your product is going to be sold on store shelves right next to competing brands. You could have the best product on the market and still get picked over if your label doesn’t stand out.
Think about it: You are rushing through Kroger looking for a can of Italian stewed tomatoes for the recipe you want to try tonight for dinner. You grab whichever can is most appealing. In cases like this, it’s 100 percent about the label.
For this reason, you should consider your label from the start, and begin the process of developing it into the perfect representation of your product. Many start-up businesses carry so much passion for their product, yet forget the tool that will get their product in the hand of consumers. Instead of making your label an afterthought when developing your product, make it your goal to have the best label in your product category.
Here are some elements that make a good label:
- Use color. Sometimes color can convey your product and personal brand more quickly to the scanning eye than words can. That’s why the Goldfish® crackers packaging is yellowish-orange–to convey the cheesy flavor.
- Think about using images. Images, like color, are easier for the eye to pick up than words. They can entice consumers to your product by giving a visual of what’s inside the packaging.
- Pick the right font. Fonts should always be easy enough and big enough to read because no one scanning an aisle will take the time to decipher a difficult font. Fonts can say something about your brand as well, like if your brand is playful or dependable.
- Consider hiring a graphic designer. Hiring a graphic designer is well worth the money. They have the skills and experience necessary to take what is unique about your brand and embody the essence of that into a professional-looking label. It is not uncommon for companies to hire more than one graphic designer to come up with a label and then choose their favorite.
- Test the market. Try your label out in strategic stores and see how it does.
At Louisville Label, we’re here to help ensure your label meets quality standards and looks its best on your product. Request samples to see some of our work in person, or ask few questions about getting your labels printed.
