Being a food and beverage manufacturer has its challenges. It can be difficult enough making sure you deliver a great tasting, quality product to the consumer, but with society being more health conscience and willing to switch brands faster than ever, growing a larger customer base is harder than ever. The truth is, how your product tastes isn’t necessarily going to be the reason someone tries your product.
Quality May Not Be Enough for First Time Buyers
Chances are, you believe in your product’s quality and taste. In reality, even if people love the way your product tastes, it may not be enough to add new revenue. If a potential buyer is looking at rows and rows of food choices on a grocery shelf, they are most likely buying with their eyes. This makes having a beautiful, informative, and compelling label a crucial piece to your branding effort. Taste tests, advertisements, and other marketing venues have their place, but when it comes down to it, how consumers view your product starts with the label.
Are You Being Labeled by Your Packaging?
About one third of all reviews on online retailing giant Amazon’s website have to do with how a product is packaged and labeled. This means that to get a person to share your food or beverage item with their friends, it isn’t just a matter of it being tasty or healthy, but attractive as well.
You may know that many products today are being purchased from private label suppliers; meaning the same item with small variations is being sold and marketed by multiple distributors, leaving the only difference between some competitors as simple as how that product is packaged and labeled. A more appealing label could help these products get noticed among the sea of options at the grocery store, and sell at a higher rate.
How This Can Help You
If you manufacture or source a quality product, then you can directly influence your consumer base by giving them a product that they want to pull out of their cabinet and let their friends not only taste, but see. A great label design can be used for years and years helping create the highly sought after prize of brand loyalty.
