In the world of design, art, and all things branding, labels are a huge factor of importance when it comes to a business’s brand and products. Your label and everything it entails is and should be a direct representation of your style, aesthetic, and brand as a whole. So, if you don’t already think of it as one of the most important pieces of visual story brand, now is the time!
Over the years we have encountered many types of customers here at Louisville Label. Some who know a thing or two about labels – whether it is an idea they’d like to incorporate or a color scheme – while others are completely new to the world of product labels. If you fall into the latter category, do not fear! Today we want to share some of the most frequently asked questions we receive from our customers so that you can be informed when it comes to your own labels.
Top 6 Frequently Asked Questions by Our Customers
1. Who can create my artwork?
We do some in-house design for our customers but also have a team of local graphic designers we work with to provide you with custom designs and artwork for your labels.
2. How do I choose my design?
Your design is a direct representation of your brand and what your business represents, sells, and offers. Therefore, your design should speak into the message you want to send to your customers and should be designed to draw in the types of customers you want to attract.
If you are unsure of the type of style you are looking for, we are ready to help. From a minimal, professional style to an abstract, bold concept there is a style that is uniquely yours! And that style can be transformed into a design and label that is personal to your business, making you stand out from the rest.
3. Is there a minimum number of labels that we have to order?
There is no minimum, however, the number of labels will usually dictate how they are finished and what press we run them on. We can print from one label up to thousands and more. Louisville Label offers a new technology to create and produce digital labels, allowing flexibility and convenience to many of our customers.
Digital labels are produced from a digital-based image that is directly printed onto the label material. This method of printing does not require the typical setup associated with traditional print labels.
As you consider the right label for your business, here are some benefits of digital labels:
- Short runs
- Prep cost savings
- Easier to produce press proofs and pre-production samples
- Wide variety of colors and copy
- No plate charges
So, there is no minimum, but typically the price per label is going to be better with the more labels that are ordered at one time.
4. Can I get free product label samples?
We will send a sample pack of other label samples that have been previously printed for others, but there is a charge for specific customer samples to be printed. It will vary depending on what is wanted. Typically, just printing on the material is going to be the least cost and then adding a lamination or cutting out will be additional. But all of that varies depending on the number of different varieties of labels that would like to be printed, what press they have to run on, etc. It is best to get in touch about pricing if a printed sample is needed. We will always do a pdf proof through email for viewing prior to printing though and that is free, assuming there are not a lot of changes that need to be made to the art.
Fill out a request form here to request label samples from us!
5. What kind of material options do you have?
In a short answer, we have anywhere from vinyls, polypropylenes, polyesters, paper, kraft, wine stock, and an array of fluorescent papers, foils and chrome stocks. Most of the main materials come in white but we also have clear material available in a few of our poly stocks. If requested, we can send label samples of other already printed labels on those materials. We can also cut off sheets of the specified material for testing as well.
6. What is your typical turn time?
That is about 7-10 business days from the time the proofs are approved. Proofs usually take about two business days to come back, once workable art is received. The turnaround time is dependent on how busy we are in production at the time the proofs are approved and the order is placed by the customer. Also, the length of the run and what press they are running on plays a part. It is always best to let us know ahead of time if there is a timeframe you are trying to meet so we can find the best solution to try and meet that date.
For more of our frequently asked questions by our customers, visit this page. If you are ready to take the next step in designing your next product’s label, let’s get started.