If you thought that a label printing company was talking about an espresso beverage, then our trick worked. PSL doesn’t just stand for pumpkin spice latte, it also stands for pressure sensitive labels, which can be used as stickers, product identifiers, and as part of your overall decorative packaging. It’s this versatility that makes them so appealing to many companies we work with.
Another term for pressure sensitive labels is self-adhesive labels and they consist of three layers: a facestock, an adhesive, and a release liner. These components are sandwiched together to create a substrate that can be printed on, laminated, die-cut, and finally peeled off and applied to your product. Continue reading to discover how you can use PSLs for your products.
Why You Should Use Pressure Sensitive Labels
When you’re shopping at the grocery store, about 80% of the labels you see are pressure sensitive labels. This is because of the customization they provide to companies. Each layer has several different options so you can choose to create the highest-quality label possible that will stand out on shelves. If you look at a finished PSL, the first layer you see is the facestock, which is the material that the label is actually printed on. The label material can be a variety of different papers, films, metallic foils, or specialty stocks.
Following that is the adhesive which will be chosen based on the application and environmental conditions that the label and product will be stored. We provide different types of adhesive that stand against cold temperatures, damp environments, and harsh sunlight. The final layer is the release liner so you can peel and stick the label on your product exactly as you want it.
The difference between pressure-sensitive labels and non-pressure sensitive labels comes down to when and how the adhesive is applied to the facestock. A pressure-sensitive label is manufactured to have the adhesive already applied to the face stock when you receive your roll or sheet of labels. Whereas glue-applied (cut & stack) labels are printed, removed from the press, cut into the correct shape, stacked, and the adhesive is applied as the label is being placed on the product.
Pressure Sensitive Labels For Products
PSLs are the product industry standard when it comes to labeling. Your label’s design will be what customers see first and will separate your product from your competitors. Another crucial aspect of your product’s sales is having quality labels. A great label design means nothing if the material it’s printed on falls apart easily. Your product’s placement and presentation are everything.
Ultimately, pressure sensitive labels provide more customization which means you can print more labels, sell more items, and grow your business. Because of this, PSLs are the number 1 choice of many competitive industries like craft beer and local food products.