Ordering custom labels shouldn’t feel like navigating a maze. Whether you are a small business owner launching your first product or a purchasing manager for a large industrial corporation, you need a partner who simplifies the process, not complicates it. At Louisville Label, we believe that the experience of ordering your labels should be just as high-quality as the labels themselves.
We understand that you have a business to run. You don’t have time to chase down updates, decipher confusing jargon, or worry about whether your final product will match your vision. That’s why we have refined our workflow over nearly 120 years to be as seamless, transparent, and stress-free as possible.
Here is a look behind the curtain at what you can expect when you partner with us for your labeling needs.
Step 1: The Initial Consultation
Every great project starts with a conversation. When you first reach out to us—whether by phone or through our website—you won’t be greeted by a robot or an endless phone tree. You will connect with a real person who is eager to understand your specific needs.
During this phase, we act more as consultants than order-takers. We want to know:
- What are you labeling? Is it a glass bottle, a plastic container, or a cardboard box?
- Where will it live? Will your product face freezing temperatures, high humidity, or direct sunlight?
- What is your vision? Do you have artwork ready, or are you starting from scratch?
This is where we identify potential challenges before they happen. If you need a label for a craft beer that will sit in an ice bucket, we know to steer you toward materials that won’t peel or disintegrate when wet. By asking the right questions upfront, we save you time and money down the road.
Step 2: Expert Material Selection
Choosing the right material is critical. The “perfect” design printed on the wrong stock is a recipe for disaster. Based on our initial consultation, we guide you through our extensive library of materials.
We don’t expect you to be an expert in substrates and adhesives—that’s our job. We will explain the differences between:
- Paper vs. Film: Why you might choose a durable BOPP film over a textured estate paper.
- Adhesives: Permanent, removable, or freezer-grade options tailored to your application.
- Finishes: How a matte varnish differs from a high-gloss UV coating and what each does for your brand image.
Whether you need a run of 500 labels for a seasonal test or 500,000 for a national rollout, we help you find the most cost-effective solution that doesn’t compromise on quality.
Step 3: Pre-Press and Proofing
Once we have the specs locked in, we move to the pre-press stage. This is where the magic happens—and where our attention to detail truly shines. Our pre-press team reviews your artwork files meticulously. We check for:
- Resolution quality: Ensuring your images will print crisp and clear.
- Color accuracy: Verifying that your brand colors will be reproduced faithfully.
- Bleed and safety zones: Making sure no critical text gets cut off during the die-cutting process.
We then provide you with a proof. This isn’t just a formality; it’s your peace of mind. You will see exactly how your label will look before a single drop of ink hits the material. We don’t move forward until you give us the green light. This collaborative check-point ensures there are no surprises when you open the box.
Step 4: Precision Production
With your approval, your job enters production. Because we house both digital and flexographic printing technologies under one roof, we route your job to the machine that best fits your needs.
- Digital Printing: Ideal for shorter runs, multiple SKU variations (like different flavors of the same sauce), and quick turnarounds. It offers incredible color vibrancy without the cost of printing plates.
- Flexographic Printing: Perfect for larger volume orders where speed and lower unit costs are priority.
Regardless of the method, our press operators are craftsmen. They monitor the run constantly to ensure consistency from the first label to the last. We pride ourselves on maintaining strict quality control standards throughout the entire manufacturing process.
Step 5: Delivery and Support
The job isn’t done until the labels are in your hands and on your products. We pride ourselves on reliable turnaround times. We understand that a delay in labels means a delay in your shipping schedule, so we work hard to meet the deadlines we promise.
But our relationship doesn’t end at the loading dock. We are here to support you even after delivery. If you have questions about application, storage, or planning your next order, our team is just a phone call away. We view every order as a partnership, not a transaction.
Why “Easy” Matters
In a complex supply chain, reliability is the ultimate luxury. When you work with Louisville Label, you get the confidence that comes from working with a partner who has seen it all. We handle the technical complexities so you can focus on what you do best: growing your business.
From the moment you ask for a quote to the moment you apply the final label, we are committed to making the process efficient, transparent, and successful.
Ready for a stress-free labeling experience? Contact Louisville Label today to start your next project with a partner who puts you first.
