Considerations When Launching a New Grocery Product

Posted by Shelby Nash on Wed, Jun 14, 2017 @ 04:12 PM

Considerations When Launching a New Grocery Product

You’ve done your fair share of research, participated in consumer test groups, invested a good amount of money, and now it’s finally time to launch your product into the marketplace. It’s an exciting time for your business... or is it? Step back for a moment and check out the list below as just one more checkpoint before jumping all in. This list can help make sure you’ve crossed your T’s and dotted your I’s before your product hits retail shelves.

Consideration #1: Align the Launch to Meet Consumer Needs

Assuming you have more than one product or have conducted field research in the product development stage, make sure your product meets the needs of a wide variety of consumers. Does it solve a consumer problem or offer a solution? Is it something that will benefit a large amount of buyers? These are all questions you should be answering yes to.  

Consideration #2: Will Your Product Stand Out on Store Shelves?

Think about how many products a retailer or grocery store has. The sheer amount of aisles times the number of products in each one is really quite astonishing. How will your product get noticed amongst the competitors? Does the packaging appeal to your target consumer? Have you conducted buyer persona research so that you’re creating a label that appeals to your target persona in terms of messaging, colors, font, and size?

Consideration #3: Adhere to Food & Beverage Label Regulations

You’ve probably spent a lot of time and energy going back and forth with a graphic designer to get the label design for your product just right. Just as much—if not more—time and energy should be spent making sure that the claims you’re making on the label itself are in line with any restrictions from a national and local perspective. Certified organic, non-GMO, and gluten free are all popular phrases tossed around, but ensuring your product meets these certifications is a must before it’s printed. Unsure where to go for information or to ensure you’re complying appropriately? Louisville Label can help.

We have more than 100 years in the label printing business and have been helping doctor's offices, farmers, local entrepreneurs, small businesses, and large, regional chains with all of their label printing needs. From support with sending correct art files to more complicated issues like FDA regulations, our team is here to help you succeed. Reach out to us today if you’re in the process of launching a product and need help crossing your T’s and dotting your I’s.

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